Tracking Omnichannel User Behavior
We stand on a strong foundation. Composed of our own tracking solution with 8 tracking capabilities to help us optimize omnichannel marketing funnels.
Custom Audience Export
Predicted Next Step
20 Tracking Levels
Our approach to tracking and omnichannel marketing
We track individual user activities in various channels to detect holes in the omnichannel funnel. And then we correct it.
Event-level user tracking
Customers demand personalized experiences. It can't be achieved without proper data. Current analytics standard, one based mostly on data aggregation and stitching together the information about multiple users, can at best ensure "aggregated experiences". Not enough to compete in the 2019 marketplace.
Our tracking solution is superior because it maps every bit of information to a particular person. No session recycling, no anonymous segments. Real people and their actions. Turned into step-by-step funnels that deliver results to your company.
Ready-to-use Marketing Funnels
Actual campaign optimization is a crucial component of our daily work. We squeeze everything we can from 7 figure marketing budgets with funnels and dedicated tracking. Sometimes we manage marketing of entire companies.